Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com
https://spryker.com/en/commerce-talks/
episode 138: #138 - The evolution of the DIY shopping experience - Giulia Staffieri, Leroy Merlin
In this episode, we chat with Giulia Staffieri the Chief Marketing, Sales, and Omnichannel Officer, at Leroy Merlin. We learn about the DIY business model in Italy and their unique DIY store experience, which is more like a boutique and offers fully integrated services. Giulia also talks about the challenges of managing different services and the transition from traditional DIY to serviced DIY. She discusses the competition with online channels and the rise of new pure online channels. We dive into loyalty mechanisms, expanding the business, and the role of marketing channels and DIY influencers.