The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 256: 2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Here's what you need to know for today in the business of podcasting:
The Trade Desk Plans To Lowball SSP Floor Prices
Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor
The New York Times expects ad revenue to continue to decline in 2024 by Sara Guaglione
Warner Music to Cut 600 Positions or 10% of Staff by Ashely Carman