The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
https://www.startupsfortherestofus.com/
Episode 701 | The Long Journey to Product-Market Fit
In episode 701, Rob Walling interviews Matt Wensing, founder of Summit, a SaaS platform for lead scoring and qualification. Matt shares insights on finding product-market fit, the importance of following customer workflows to get there, and the challenges of marketing and positioning. Rob asks about his choice to raise venture capital, and how keeping a lean team maximizes that opportunity.
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Topics we cover:- 2:27 – “Traveling many H1’s”, refining a target market
- 5:44 – Moving back to a self-serve model
- 10:52 – Niching down to achieve stronger product-market fit
- 12:53 – Tactics that Matt used to achieve traction
- 16:54 – Lead scoring by behavior and persona-fit
- 19:20 – Scoring as a whole product vs. as only a feature
- 23:31 – Pursuing VC with a lean team
- 29:09 – Who is your ideal customer profile?
- Apply for Tinyseed Feb 12th through Feb 25th
- MicroConf Remote – Early Stage Saas Strategies
- Matt Wensing (@mattwensing) | X
- Summit
- Episode 696 | The Truth about Product-Market Fit + Doing Sales as an Introvert (With Ruben Gamez)
- Out of Beta
- Episode 633 | Building SaaS Plus a Two-Sided Marketplace
- The SaaS Playbook
- "How I Sold My SaaS in An 8-Figure Exit" with Matt Wensing
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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