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episode 262: 262 Protecting Your Podcast Brand, Effective Podcast Advertising and Programmatic Challenges Explored
Hit skip or hit subscribe? The dilemma of podcast ads, explored from both sides of the microphone; what is podcast x-ray and why do you need it? The impact of podcast fame, podcast business and controversial guests is it destroying podcasting? Let's be nice to people on the internet; podcast Ads as a tool to get better at your own podcast promotion; the Podcast Threads community is thriving, plus so much more!
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Quick Episode Summary- (3:10) PROMO 1: The Main Thing
- (4:09) Elsie and Erik conversation
- Guest co-host! Erik Fisher
- (5:44) The coolest tool, Podcast X-Ray
- (11:35) Deep dive into the downfall of modern podcasting video
- (27:42) What about when advertisers are deceptive about the categories?
- (38:35) The audience experience of podcast ads and be nice, people!
- (43:51) PROMO 2: Where Is The Line?
- (46:20) Why listening to podcast ads is helpful to podcasters
- (54:38) Podcaster Threads is cool!
- (1:03:00) PROMO 3: Tomorrow's Legends
- (1:04:00) Have you taken the Podcaster Gear survey?
- (1:04:55) Where have we been and where are we going?
- PROMO 1: The Main Thing
- PROMO 2: Where Is The Line?
- PROMO 3: Tomorrow's Legends
- Elevating Your Podcast: Expert Tips on Production, Editing, and Collaboration - YouTube
- Charles Duhigg on the Super Power of Clear Communication at Home and Work
- Learn Podcasting — Publish Your First Episode Today! with Dave Jackson - YouTube
- NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland
- Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024
Thank you to Nick from MicMe for our awesome intro!
Podcasting Articles and Links mentioned by Rob and Elsie
- Leave us voice feedback!
- Beyond the To-Do List
- Erik Fisher (@erikjfisher) on Threads
- Meet Podcast X-Ray — Bumper | data-driven podcast growth agency
- The Downfall Of Modern Podcasts - YouTube
- @amahnke • I’m getting really tired of deceptive companies and organizations publishing podcast ads for pr… • Threads
- @amahnke • 1. CPM isn’t only used in programmatic ads. You can have complete control over your advertisers… • Threads
- @theschoolofluxury • List of things that are overrated: Podcast ads. Never ever have I cared for a brand featured on… • Threads
- @ariellethisandthat • I almost never skip podcast ads. Here are a few reasons why: - it’s interesting to hear how m… • Threads
- Podcaster Gear Survey 2024: Submit Your Kit (& Maybe Win $200)
- Charles Duhigg on the Super Power of Clear Communication at Home and Work
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