Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
https://podcast.bigpodcast.com/
episode 580: Audience Growth Lessons (Big Podcast Insider Issue 168)
In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money.
Topics covered in this episode:
- The importance of creating a message that people care about
- Attracting an audience through podcasting
- Sending questions to guests before interviews and the pros and cons of doing so
- Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover
- Key strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcasters
- Advice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience.
- Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessions
- Insights on the value of publishing content frequently and the benefits of building a strong podcast audience
Episode Timestamps:
- 00:00 Audience attraction and engagement through podcasting
- 03:47 Interviewing challenges: staying present, scripted interaction struggles
- 08:32 Michael Jackson and stories
- 11:56 Fame helps, but there are other options for podcasting success
- 15:17 Find influential people to share your content
- 16:36 Cross promotion, network effect, frequency of publishing
- 22:22 Unforeseen co-host issues, co-hosting agreements
- 25:50 Podcast growth toolkit - The Swiss Army Knife for podcasting
- 26:45 Scan QR code for instant podcast access
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This episode of Build a Big Podcast is brought to you by Riverside ...
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 168 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Want more help growing your podcast audience?
- Big Podcast Daily - Daily Podcasting Tips
- Big Podcast AMP (Audio Monetization Program)