The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 269: Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.
Our top stories:
Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional
Tom Webster Pitches AI as a Podcast Cohost
Spreaker Supporters Club Announced
New NPR SVP of Podcast Strategy Sees an Optimistic 2024 Ahead
And in our quick hits:
- 2024 Marketing Trends Report. A new report from Quill and Carney collects dozens of sources to provide a snapshot of current and potential future marketing trends.
- PodPod to be merged with Campaign. The PodPod brand will be retired and sister publication Campaign will take over live events like the British Podcast Awards and Podcast Advertising Summit, as well as increase its own coverage of audio and podcasting news.
- Spotify joins ACPM. Megaphone is now compliant with French local measurement standards. For more information on the ACPM, see The French Exception on Sounds Profitable.
- Marketers are chronically underinvesting in brand by Ashley Regan. Australian radio has a recurring issue of marketers running trial brand campaigns that are too short to show their true ROI.
- Audacy Receives Court Approval of Reorganization Plan. With the approval, Audacy can move forward on ending their Chapter 11 bankruptcy.