The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 22: The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs
From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.
Topics discussed in this episode:
- How to view data as a language guiding customer interactions
- The importance of personalization in customer engagement
- Why trust in data usage is needed for strong consumer-business relationships
- How to prioritize customer-centric strategies over tech trends like AI
Links & Resources
Website: https://neilhoyne.com/
Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659
LinkedIn: https://linkedin.com/in/neilhoyne
Twitter: https://twitter.com/neilhoyne
Get access to more free resources by visiting the podcast episode page at
https://t.ly/R36m-
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