The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 273: Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
Here's what you need to know for today in the business of podcasting:
- Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+
- A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns.
- Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective.
- Guideline reports the US ad market has continued an upward trend since April of 2023.
For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.