Chuck Joiner talks with the most interesting and influential people in the Mac industry, as well as the individuals who are out there making it happen on the front lines of the global Mac community.
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episode 22669: MacVoices #24070: CES - The Story Behind Chipolo's 'Perfectly Imperfect' Trackers
In the Chipolo booth at CES in Las Vegas, Chief Marketing Officer Nika Kramzar talks about both their latest tracking devices that are targeted at Android users, as well as the story behind their “Perfectly Imperfect” trackers, how they cut down on scrapping rejected cases while benefiting some favorite charities. (The most clever and innovative marketing campaign that we saw at this year’s show.)
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