The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 274: Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
Here's what you need to know for this week in the business of podcasting:
- How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
- Radio and Podcasts Deliver Decision-Makers to B2B Marketing
- Podcasting’s Place in Advertising as Google Closes the Cookie Jar
- Keeping Audio Ads Simple for Better Attention Metrics