The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 23: How the Try Now, Buy Later Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)
In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com
Topics discussed in this episode:
- How "try before you buy" impacts the ecommerce world
- What's the value in giving online shoppers a trial period for ordered products
- How does the "try before you buy" model impact conversion rates
- What measures are implemented to remind shoppers about their trial periods
Links & Resources
Website: https://www.trynow.com/
Shopify App Store: https://apps.shopify.com/trynow
LinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/
X/Twitter: https://twitter.com/trynowusa
Get access to more free resources by visiting the podcast episode page at
t.ly/V-tqW
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