Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 197: 7 Lessons Sending 7 Million Emails
Click Here to Get All Podcast Show Notes!
Email marketing may seem old-fashioned in the current digital marketing landscape, but it’s still essential to communicating with your customers. Unlike social media channels, you have more control over your emails' messaging and scope of reach. However, sometimes your emails fail to reach your customers' inboxes and land elsewhere. How can you avoid that? How do you make the most out of your email marketing efforts?
In this episode, Sharran breaks down the seven lessons he learned from sending seven million emails. He wrote all the emails himself and analyzed the results, so he deeply understands what works and what doesn't.
Today's episode is not just informative but also tactical. If you can implement the strategies and tactics Sharran discusses, you will see a massive improvement in your email stats. So get ready to take notes.
“Everyone can write ChatGPT emails, and the more you see an ocean of mediocrity, the more your personal stuff will stand out.”
- Sharran Srivatsaa
Timestamps:
02:25 Here's a shocking truth
03:51 Lesson #1: Deliverability is King
06:20 Lesson #2: Cadence is Queen
08:36 Lesson #3: Content is the Royal Prince
11:04 Lesson #4: Train your subscribers
12:40 Lesson #5: Be like Stan Lee
15:58 Lesson #6: Write for the big four
17:36 Lesson #7: Email is not a marketing tool
18:42 Recap of the seven lessons learned
Resources:
- Test Your Email Deliverability - https://www.mail-tester.com/
- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom
- Join Sharran's VIP Community - https://sharran.com/vip/
- The Real Brokerage - https://www.joinreal.com/
- Top Agent Power Pack - https://sharran.activehosted.com/f/121
- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo
- The 5am Club - https://sharran.com/5amclub/
- ARC Multifamily Real Estate Investing - https://arcmf.com/
- Sharran's Partnership Program - https://www.highlandprime.com/
- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/
Connect with Sharran:
- Facebook - https://www.facebook.com/likesharran
- Instagram - https://www.instagram.com/sharransrivatsaa/
- Twitter - https://twitter.com/sharran
- LinkedIn - http://www.linkedin.com/in/sharran
- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA/videos