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episode 263: 263 Creative Marketing Unleashed and iOS 17's Impact on Podcasting
We cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics ranging from vinyl-wrapped cars to Overcast ads and guerrilla approaches; how programmatic ads can provide modest but meaningful income; a discussion of the Edison Research Share of Ear Report; and a look at podcast stats, geographic and user agent data. With insights on metrics, marketing, monetization, industry trends and more, this episode has something for podcasters at every level!
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Quick Episode Summary- (2:24) PROMO 1: The Mandalore
- (3:22) Rob and Elsie conversation
- How about them Chiefs? And Rob is back
- (9:43) The IAB Podcast Metrics V2.2 is now available for public comments.
- (11:27) The influence of podcast hosts! A report
- (17:25) Jay on podcast transcripts - audio feedback
- (25:39) Follow up on opting out of podcast transcripts
- (33:02) Magic Reply and Elsie's soapbox about its impact on social media interaction
- (39:39) Rob shares the impact and what he calls "the perfect storm" of iOS 17 + Q1 + programmatic ads
- (43:24) PROMO 2: Everyone Is Moving To Berlin
- (45:05) Marketing: social?
- (49:21) Marketing: Overcast ads
- (54:24) The impact of the programmatic Paul audio feedback
- (58:24) Guerrilla marketing tactics and vinyl on your vehicle! Darren audio feedback
- (1:05:28) Edison Research's Quarterly Share of Ear Report with interesting results on podcast listening in urban vs rural areas
- (1:08:08) PROMO 3: The Strokecast about Voice Over
- (1:08:53) Stats: geographic and user agent
- (1:13:49) Where have we been and where are we going?
- PROMO 1: The Mandalore Podcast
- PROMO 2: Everyone is Moving To Berlin
- PROMO 3: The Strokecast Voice Over
- Jay from the Best of The Left
- Paul from the Fighting Through WW2 Podcast
- Darren from Weird Darkness
- Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024
Thank you to Nick from MicMe for our awesome intro!
Podcasting Articles and Links mentioned by Rob and Elsie
- Leave us voice feedback!
- IAB Tech Lab
- A New Era of Influence presentation
- How do Apple Podcasts Transcriptions work? All your questions answered
- podCast411 - Learn about Podcasters and Podcasting News: The Perfect Storm - iOS 17 and Q1
- Edison: Radio Has Its Biggest Hold Outside The Big Cities Where Podcasting Is Making Inroads. | Story | insideradio.com
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