Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne. More about the podcast, the book, and regular courses on www.beyourownmanager.com. Thanks for listening!
https://www.beyourownmanager.com
18/21 The Album is Dead. Long Live Streaming!
One can wine about the decline in classical music audiences or look at the facts. Especially during the COVID19 pandemic, more and more people have turned to classical music. Streaming has long overtaken album sales. It is time for any musician to re-think their recording strategies and be present on all streaming platforms. Stop thinking about albums. Think playlists and share your music!
If you are interested in the Be Your Own Manager Courses on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.