With a career spanning 39 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
https://PetePrimeau.podbean.com
episode 163: Ask Pete: Insider Advice on Business, Sales, and Success: Episode 163
Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps.
Together with producer Chris Stone, Pete discusses how customer experience is a critical factor in the mattress and furniture industry. Pete stresses the significance of establishing a distinctive and memorable customer experience to stand out from competitors. He notes that customers often research online before visiting a store, and their overall experience can heavily influence their purchasing decisions.
Pete highlights the importance of making customers feel valued and understood during their shopping journey. He underscores the need to create a welcoming and personalized environment where customers feel at ease and engaged. By delivering exceptional customer service and effectively addressing their needs, retailers can cultivate trust and loyalty with their customers.
Moreover, Pete delves into the impact of customer experience on word-of-mouth advertising and referrals. Satisfied customers are more likely to share their positive experiences with others, enhancing brand reputation and potentially attracting new customers. By focusing on providing a superior customer experience, retailers can not only draw in new customers but also retain existing ones.
If you're looking for practical advice, motivational insights, and real-world experiences in the mattress industry and business ownership, this episode is a must-listen. Tune in to the full episode for more valuable tips and engaging discussions.
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✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
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The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
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