The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 287: Owning Podcasting’s Responsibility
Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder.
- Written by Bryan Barletta
- Edited by Gavin Gaddis
- Audio edited by Gavin Gaddis
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.