★ PRACTICAL ★ TIMELESS ★ NO NONSENSE ★ Discover the business issues hiding in plain view that matter to your bottom line. Created for smart business owners, executives, managers, and entrepreneurs who want to increase their business leadership effectiveness and side-step the School of Hard Knocks. Each Thursday you’ll hear top-line insights, tools and straight talk from experts, authors and change makers who share their secrets for more success on a wide range of business topics. These are the trusted advisors, the ones Big Business pay big bucks for, who are quietly igniting change behind closed doors and transforming businesses around world. And now, you can join those conversations too by simply tuning in. It’s easy. Our topics vary from week to week because business is multi-faceted and the higher you climb in your organization the more information you need to effectively lead your company and keep all of its moving parts aligned and moving forward. We talk about everything from leadership and people management, to sales, marketing, and finance, corporate governance and risk management. Why? Because business has lots of nooks and crannies...
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episode 11: How to Drive more Business Success with YouTube Video Marketing with Matt Hughes
YouTube Video YouTube video can be very impactful because next to Google, YouTube is an incredibly powerful search engine in its own right. That means knowing how to harness that energy can accelerate the growth of your business, product, or service, but how can entrepreneurs tap into this phenomenon effectively and efficiently? That’s what I’ll be exploring with our next guest, YouTube expert, Matt Hughes. * Why small businesses have an advantage in creating YouTube video * How to find great content for your YouTube video * How to optimize YouTube video descriptions * The biggest mistake everyone makes with their YouTube video * How long does it take to build marketing momentum with YouTube video * AND much more Matthew Hughes is a video and YouTube expert based in Leicester, United Kingdom. In 2013, he started a video company that he ran for seven years, traveling the world and creating corporate videos for clients ranging from one-man bands through to billion-dollar companies. Fast forward to 2019 and having witnessed firsthand video’s rising influence and power in driving exponential brand growth and customer acquisition, Matt created the King of Video brand to help small business owners confidently create consistent video content that connects with their audience. In 2021 he turned his focus to YouTube with a goal of getting 1000 small businesses to 1000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content. If you liked this interview, you might also enjoy our other Marketing episodes. Contact Matt and connect with him on LinkedIn, Facebook, and TikTok. And check out Matt’s King of Video website for more information and resources.
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