Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast.

Key Themes

• Audience Connection: Understanding and connecting with your listeners.
• Effective Marketing: Strategies for growing your audience and making money with your podcast.
• Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts.
• Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience.
• Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers.
• What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience.

Topics covered in this episode:​

• The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them.
• Discussing the significance of focusing on the actual impact on listeners rather than being solely swayed by download numbers or popularity on social media platforms.
• Exploring the concept of podcast funnels, how they can be applied to attract and convert listeners into taking specific actions, and whether they are suitable for different types of podcasts.
• RSS Radio, with helpful features for podcast listeners, such as silence removal and audio quality enhancement.
• The importance of clearly defining the target audience for a podcast and communicating who the podcast is and isn't for.
• Discussing the debate about what constitutes as a podcast and emphasizing the necessity of clarity and accessibility of podcast content via RSS feed.
• Promoting tools and resources that can help podcasters grow their audience, create better podcasts, and monetize their content, such as AI-powered podcast summarization tools and website creation platforms for podcasts.

Episode Timestamps

• 06:43 Tips for making money.
• 08:11 Seeking and promoting the positive in life.
• 12:18 Using funnels to convert listeners into customers.
• 16:44 RSS feed essential for legitimate podcasting growth.
• 18:03 Dedicated website for podcasting with easy subscription.
• 20:38 Focus on the few.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 172 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)