Brittany Berger, Head of Content and PR at Mention, shares the specific ways brands and businesses can leverage social media monitoring to track mentions and shape their marketing strategy moving forward.
In a world where customer service is becoming the new marketing - understanding how to find, monitor and respond to social mentions is a crucial skill for marketers to develop.
About the Show:
The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.
We'd love for you to check out the detailed show notes at www.buffer.com/podcast
Your ratings and reviews on iTunes mean the world to us!