The NOT REAL ART podcast celebrates creative culture and the artists who make it. NOT REAL ART is fresh, fun and inspiring. It contains material not suitable for pretentious art snobs. Guests include the world-class artists, designers and creatives who drive the $2T creative economy. NOT REAL ART is hosted by L.A. based art world insiders Man One and Sourdough who bring their devil-may-care attitude to discussing their mutual love — and hate — for the contemporary art world, creative culture, and everything in between. If you're an an arts professional or creative culture enthusiast, NOT REAL ART is for you!
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episode 261: Moral Masuoka and Beautify Earth: Connecting the World with Street Art
In a world full of digital noise, street art can tell impactful stories, rejuvenate urban spaces, and even bring communities closer together. Recognizing this, creative agency Beautify Earth collaborates with artists to bring social impact campaigns to life for nonprofits, governments, and corporate partners across the world. Today's guest is Beautify Earth CEO, Moral Masuoka, a cultural producer and advocate who is driven by her love of contemporary art, social policy, and urban design to create accessible, high-quality art as a catalyst for change. In this episode, we discuss public art as a vehicle for community engagement, placemaking, and public awareness. We also explore the complex relationship between street art and gentrification, how Beautify balances professionalism with spontaneity and creativity, and some of the incredible opportunities that Beautify’s artists can benefit from, as well as how the organization constantly pushes to grow the street art industry, connect artists with mentors, and advocate for their voices. To find out more about how Beautify is connecting the world with street art, tune in now!
Key Points From This Episode:
- The origin story of Beautify Earth and how it utilizes art as a tool for positive social change.
- How the perception of street art has progressed and how it can connect communities.
- Street art as a vehicle to amplify community voices versus as a tool for gentrification.
- Different roles that art can play and why situational awareness is key.
- Opportunities for connection within the network of artists that partner with Beautify.
- Ways that Beautify caters to the constantly evolving needs of artists.
- Common career challenges that Beautify works with artists to overcome.
- How Beautify educates clients (and artists) about the economic impact of art.
- Lessons that Moral has learned as Beautify has grown into a creative agency.
- Balancing professionalism versus spontaneity in street art.
- Insight into Moral's career journey, her love for art, and how it led her to Beautify.
- Why Moral believes it’s important for everyone to cultivate a daily creative practice.
- Reasons that drawing should be considered as crucial a skill as writing or math.
- Moral’s parting thoughts about the unique value of art as a communication tool.
For more information, please visit http://notrealart.com/moral-masuoka