CX-Spotlight

Customers are clearly in charge and businesses that understand what their customers need and want are winning. Some of the winners are new entrants, the disrupters, and others are more traditional organisations that have been fast to understand the changing customer-led landscape. The challenge for traditional enterprises is to become customer-native, or ‘Customer-In’. Fifth Quadrant’s research shows 34% of businesses say personalisation is a priority for 2016, but customer expectations are moving faster than they can keep up. Those at the forefront of Customer Experience are now looking to offer a more personal experience for the individual. With Kristi Mansfield, Director of CX and Transformation at Oracle and Dr Steve Nuttall, Head of CX Research at Fifth Quadrant for this informative webinar in which we’ll provide relevant research and practical tips on developing your personalisation strategy and a look to the future on individualisation.