CX-Spotlight

Individualisation is achieved when customer intention is anticipated, understood and actioned in the moment. This means giving the customer a total experience they want and desire to a segment of one. In practical terms, it’s possible to offer individualised pricing, products and services through the preferred channel in the moment and at the right time to customers. By bringing together multiple data sources, both structured and unstructured data from inside and outside the business, and using this information through predictive analytics and machine learning, businesses can deliver customers an individualised experience. With Kristi Mansfield, Director of CX and Transformation at Oracle and Dr Steve Nuttall, Head of CX Research at Fifth Quadrant for this informative webinar in which we’ll provide relevant research and practical tips on developing your personalisation strategy and a look to the future on individualisation.