Hosted by Maria Sparagis, president of DirectPayNet, and payment solutions expert for entrepreneurs in the high risk industries of supplements, dating, business opportunities, gambling and more. On this podcast, Maria shares her knowledge on how to reduce decline ratios, add thousands of dollars to your bottom line with a few simple conversion hacks, and maximize revenue while keeping your high-risk merchant accounts happy and healthy. As a cryptocurrency advocate since 2012, Maria will also share her knowledge on the digital currency markets. Maria has worked with several high level entrepreneurs in Direct Marketing including Christian Hudson, Julian Reyes, Jeremy Schoemaker “ShoeMoney”, Mike Chang and many more. She has been featured in American Banker, Vice, Inside Bitcoins, Coindesk, and Yahoo. Connect with Maria mariasparagis.com or directpaynet.com
https://maria-sparagis.captivate.fm
episode 150: Direct Response Marketing vs Branding — What's the Difference?
Direct response elicits an immediate response (usually a purchase) from the customer. Branding is more build up for recognition and desire. Here's how you can incorporate some of the best branding tactics into your direct response business.
Want more about phone sales and telemarketing? Check out our FTC episode!
✓ Need a merchant account? Get in touch!
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