Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast.

Key Themes

• Importance of podcasting beyond audio.
• Embracing diverse voices through podcasting.
• The concept of "1000 True Fans" explained (and how it works for podcasters)
• Monetization strategies beyond direct podcast earnings.
• Utilizing voice-changing technology in podcasting.
• Avoiding audio issues in podcast production.
• Utilizing classified ads for podcast growth.

Topics covered in this episode:​

• It's never "just a podcast" - your role in connecting people and fostering a sense of belonging.
• The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially.
• Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops.
• Discussion on the updated version of the "1000 True Fans" manifesto and its relevance to podcasters.
• Voice-changing technology for podcasters who want to change their voice for their show or certain segments.
• The complications and editing nightmares caused by extra sounds during recording (and which sounds to listen for).
• The emotional connection and impact that podcasters can have on their listeners by making them feel seen and understood.

Episode Timestamps

• 03:43 Social media is hard to avoid.
• 08:18 Selling merch to fans.
• 10:36 Spotify 
• 13:50 Noisy fashion choices
• 18:54 $100 podcast studio includes audio interface, mic, headphones.
• 20:36 Personalized coaching for podcasters to grow audience.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 176 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)