Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

https://podcast.bigpodcast.com/

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episode 588: You Can Sound Better for Only 100 Dollars (Big Podcast Insider Issue 175)


In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building.

Key Themes

  • Affordable podcasting equipment options
  • Ensuring podcaster well-being
  • Engaging audience interaction techniques
  • Importance of editing for focus
  • Dealing with social media algorithms
  • Building true fan connectivity
  • Diversity in podcasting guests

Topics covered in this episode:​

  • Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget.
  • David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes.
  • A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A sessions and connecting with listeners through shared experiences.
  • Reflections on the importance of editing and structure in podcasting to ensure episodes remain clear, focused, and accessible to listeners.
  • Consideration of current social media trends and their impact on creators, including the shift towards algorithmic content prioritization.
  • An exploration of Patreon's role in fostering deeper connections between creators and their true fans, and its implication for creators' control over their work and income.
  • The significance of diversity in podcast guest selection to ensure a wide range of perspectives and voices are represented in the podcasting space.

Episode Timestamps

  • 06:12 Focusrite interfaces - a reliable and efficient solution.
  • 11:06 Top players dominate with money, knowledge, content.
  • 13:44 Editing issues make listening harder, removing "immersion."
  • 16:59 Interactive content and accessibility to build podcast community.
  • 19:50 Enhanced episode notes and accessibility features for podcasts.
  • 25:26 Podcasters sacrificing themselves for their shows' success.
  • 28:08 Versatile podcasting toolkit, personalized coaching for growth.
  • 29:28 Subscribe to Build a Big Podcast with a single click

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 175 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
     


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