The Create Unknown

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

If you’ve been on Twitter at all in the past week or so, you’ve probably seen the controversy surrounding TCU alum Marques Brownlee and his most recent tech review. Well, we’ve seen it too, and we have some thoughts.

Recently, Marques posted a review of the Humane AI Pin, and it was pretty honest. If you haven’t seen it yet, go check out his video here: https://www.youtube.com/watch?v=TitZV6k8zfA&ab_channel=MarquesBrownlee

If you’re anything like us, you’re probably thinking this isn’t anything out of the ordinary. But as it turns out, one person in particular didn’t feel the same way. We dive right into the backlash Marques faced, and how it relates to the actual purpose of reviewing something in the first place.

This isn’t the first time Marques has given out some harsh criticism to a tech company, though, and it’s actually gone pretty well for him in the past. We talk about the change his reviews have been able to make in the past, the incredible amount of honesty and integrity that go into his reviews, and the importance of potential in developing ANYTHING.

After that, we talk about one of the main points of issue that this Twitter critic took with Marques’ video – the title. We get into the lack of understanding people have for what goes into a successful YouTube title, the differences between independent content and major publications, and the major issue with some larger brands, particularly in the game review scene.

We round off the episode on a hopeful note, emphasizing the hope Marques actually has for the product. We talk about the insane value a bad review can provide a company, the problem with “shooting the messenger,” and Matt even gives us an incredibly relevant story about his beginnings as a writer.

Thank you to everyone who joined us live this week, and a special shout out to all of our supportive patrons. We’ll be back again next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Produced and Edited by Ben Webster

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  

Theme by Mega Drive → http://megadrivemusic.com  

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw  

» Follow us on TWITTER: http://twitter.com/createunknown  

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown  

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices