Physics World Weekly offers a unique insight into the latest news, breakthroughs and innovations from the global scientific community. Our award-winning journalists reveal what has captured their imaginations about the stories in the news this week, which might span anything from quantum physics and astronomy through to materials science, environmental research and policy, and biomedical science and technology. Find out more about the stories in this podcast by visiting the Physics World website. If you enjoy what you hear, then also check out our monthly podcast Physics World Stories, which takes a more in-depth look at a specific theme.
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Social media: making it work for physics-related businesses
Many physicists work for small-to-medium-sized companies that provide scientific instrumentation and services – and some have founded companies of their own. Such businesses can have limited resources for marketing and customer service, so using social media can be an efficient way to connect with existing users and attract new customers.
In this episode of the Physics World Weekly podcast, Alex Peroff and Neil Spinner of Pine Research Instrumentation explain how they use social media – including podcasts, videos, webinars and live chats – to get their message out.
From their base in Durham, North Carolina, the duo also share their top tips for getting the most out of social media.