The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
https://ecommercecoffeebreak.com/
episode 48: Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data model provides a "single source of truth."
- The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
- What different attribution models reveal about the customer journey.
- Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
- Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com