Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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Post-Sale Questions for Competitor Customers
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell covers a number of key questions you can ask competitor customers even after they've chosen to buy from the competition.
He covers questions that:
- Let you know how the customer is being supported post-sale.
- Help you uncover the competitor's features that truly matter.
- Let you know if the customer is going to outgrow the competitor's solution.
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