Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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B2B Book Review: Get Original with Ideas, Risks & Procrastination
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell reviews and pulls the key nuggets from the book, Originals: How Non-Conformists move the world.
He covers:
- How non-conformity in a business context leads to originality.
- Why even risk-taking entrepreneurs "pack a chute."
- Why Originals are procrastinators. And how that can be a good thing.
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