Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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How to Make Praiseworthy B2B Buyer Personas
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell talks about what makes a great B2B Buyer Persona.
That includes:
- What makes B2B buyer personas different than their B2C counterparts.
- The fundamental questions that B2B buyer personas need to answer.
- How to make a B2B Buyer Persona that's going to generate real praise from colleagues and stakeholders.
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