Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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How To Speak C-Suite: An Interview with Nic Read
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.
Nic Read is the co-author of Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top and the author of Target Opportunity Selling: Top Sales Performers Reveal What Really Works.
Their conversation runs from:
- How to engage with C-level executives for B2B market research studies.
- What happens to the buyer’s journey when B2B marketers rob their salespeople of conversational opportunities.
- The distinct and separate roles that B2B marketers and sales teams should play.
- How B2B market research vendors should respond to RFPs.
Transcripts for episodes are available on our site at - www.cascadeinsights.com/podcasts