Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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Making Your B2B Buyer Personas Rock: Tips from Adele Revella
In this podcast episode, Cascade Insights CEO Sean Campbell interviews Adele Revella, the author of“Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business”.
During the interview Sean covers:
- What makes a great B2B Buyer Persona
- How B2B Buyer Personas differ from B2C Personas
- Effective research techniques for B2B Buyer Persona development
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