Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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Win-Loss Analysis Recruiting: 4 Tips for B2B Market Researchers
During this B2B Marketing Research podcast, we discuss:
- The benefits and shortfalls of using internal assets such as CRM data and sales teams.
- Why you should go outside of your own data set.
- Why it’s important to examine both internal and external data for insight on dead deals.
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