Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
B2B Market Research Study? - Don't Hire that Panel Firm
During this B2B Marketing Research podcast, we discuss:
- Why do panel firms do such a poor job recruiting interview respondents for B2B market research studies?
- Why market researchers keep giving panel firms this responsibility?
- And finally, what are some other approaches you can take if you want to avoid using panel firms?
Visit us at www.cascadeinsights.com to learn more about our B2B focus, competitive intelligence and B2B market research techniques, or to download one of our eBooks.