Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
B2B Market Research Ethics: Respondents, Firms, Clients, and the Study
During this podcast, we cover:
- The thorny ethics issues unique to the B2B market research and competitive intelligence space.
- The various codes of ethics in our vertical, emphasizing those of The Strategic and Competitive Intelligence Professionals Association and The Marketing Research Association.
- Our own code of ethics, framed by the "Four Identities:" Respondent, Firm, Client and Study.
Visit us at www.cascadeinsights.com to learn more about our B2B focus, competitive intelligence and B2B market research techniques, or to download one of our eBooks.