Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
Lose a Client? Don’t Generalize from a Specific
During this podcast episode we cover:
- How to determine if losing a client is an isolated incident or if you have a new competitor.
- Why it’s important to enlist your sales team's help.
- How to build a digital footprint of the competitor by investigating its size, workforce, partnerships, funding and other telling metrics.
Visit us at www.cascadeinsights.com to learn more about our B2B focus, competitive intelligence and market research techniques, or to download one of our eBooks.