Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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Competitive Intelligence Thought Leaders - An Interview with Wayne Jones of IBM
During this podcast, Sean talks with Wayne Jones who currently is a Global Market Insights Lead for IBM.
We cover:
- How do CI teams disseminate information and interact with a large organization?
- Why a knowledge management system is a core piece of the puzzle.
- Why CI teans need a stakeholder relationship matrix.
- How to disseminate important CI information to stakeholders.
- The role of outside competitive intelligence vendors.
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