Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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Analyzing Social Media Sharing with BuzzSumo - An Interview with Steve Rayson
During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo.
We cover:
- The difference between using Google and a tool like BuzzSumo for intelligence collection.
- How the analysis of Social Sharing data, across platforms such as LinkedIn and Twitter, allows you to blend a form of human intelligence with streams of public data.
- What happens when you type a competitor's domain name or keywords that are aligned with a competitor into BuzzSumo.
For more episodes focused on other topics of interest to competitive intelligence, marketing, and product development teams go to www.cascadeinsights.com/resources.