We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
35 - Advanced Facebook Marketing III - Email marketing and setting Restaurant Facebook ad budgets
In this episode we discuss our Restaurant Facebook Marketing Report. Less than 1% of Restaurants that we surveyed ran ads in the time. A shocking statistic when you think that it is one of the easiest ways to increase revenue for your Restaurant!
We know that Restaurants aren't super interested in Facebook marketing. The previous advanced Facebook marketing episodes haven't been downloaded as much as some of the others (Reasons Restaurants Fail was downloaded a lot more - maybe something to that :( ) But it is really important if you want to be successful to understand Facebook. Even if you don't do it, your competitors will be and you need to know what is possible.
This episodes looks at using your email database to create a customer audience in Facebook to target your Restaurant customers.
We also look at budgetting. How much should you spend per day on a Facebook campaign. We look at the cost per 1000 impressions and also the cost per link click or engagement and give you some rough guidelines.
We also go into what the cost of your campaign tells you about your audience reaction.
If you want more information on Facebook marketing - check out the legends at Perpetual Traffic. Keith, Molly and Ralph delve deep, really deep into Facebook marketing. This isn't for the faint hearted, but it is a great podcast if you want to crush Facebook marketing for your Restaurant.