Secret Sauce - The Restaurant Marketing Podcast

Facebook Marketing - We look at the Facebook Marketing Report Card for Australia, and very few Restaurants are doing any Facebook marketing.  This is a huge opportunity for most restaurants.

Annual event marketing - We discuss a Restaurant that made a Meat Pie Burger for Australia Day. Sounds pretty ordinary, but it is an Aussie thing.  A great idea that got them mentioned in news.com.au. 

We look at how you to run a Facebook Live Video for your Restaurant.

Check out the Facebook Live Map, to get some ideas of the kind of streaming that people are doing.

Equipment -

Here are the makers of the phone holder that I use - Arkon.

Bright lights - we bought some cheapies of eBay.

Your phone - Android or iPhone.  It doesn't really matter, both do an excellent job.

A couple of tips - Rehearse, plan, and start with something exciting because the video will appear silent.  People need to engage with the video to be able to hear the video.

Pick somewhere quiet, make sure you have a good phone signal.

Be authentic - this is a great way to build your personal brand.

Types of content you can use in your Facebook Live Videos:

• Food going over the pass
• Food prep - tell the story of how you create your dishes
• Sourcing the food - video from your garden, the market
• Use it to do market research - what items do people want to see on your menu?
• Go through a recipe

Aangan at Footscray prepare their own spices, that is a perfect type of video for Facebook Live.

We then discuss some ideas on how to best run an ad to your Facebook Live Video.

Tag us in on your Facebook Live videos. 

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