The “Focus on Customer Service” podcast features interviews of brands which are offering amazing customer service via social media. It is hosted by customer experience speaker and coach, Dan Gingiss. Lots of people are talking about content and marketing on social media, but this podcast will focus on the other side of social that many brands overlook – customer service. At first only the channel of last resort – when other service channels failed – social media is quickly becoming the channel of first resort for many customers, requiring companies to be as prepared on social as they are in the call center, on e-mail, or click-to-chat. The goals for this podcast are to: • Learn from other brands that we think are doing social care well • Share learnings with you • Increase the overall competency of the industry in the social care space And here’s the twist: YOU pick the guests. Brands must be nominated to appear on the show by one of their own customers, via our hashtag #FOCS, which stands for Focus on Customer Service.
https://www.dangingiss.com
Episode 48 - How Zappos Became Famous for Customer Service
Take a moment and think about the two or three very best companies in the world at customer service – the ones that are cited over and over again by speakers and authors as being truly unique. These are the companies where customer service is so engrained in the culture, that when social media burst onto the scene they immediately seized the opportunity to show the world their competitive advantage rather than fearing what could happen if customer service were practiced in public. Chances are that your list includes this week's guest!