The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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The Outline’s Josh Topolsky: There’s too much sameness in digital media
The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media. Topolsky believes that while packaging is important, particularly in developing new storytelling techniques native to digital media, the true test of publications remains in cultivating a distinctive voice that means something to a particular audience.