The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 251 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast
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Time Out's Julio Bruno: What readers want is community


In 2014, Time Out opened its first marketplace in Lisbon, Portugal. The idea was a food hall with restaurants, bars, a cooking school and an event venue, a  curated celebration of the best the city has to offer. Since its opening, Time Out has seen massive success with this market. Just last year, nearly 4 million visitors passed through its doors, and it is largely considered to be one of the best attractions in all of Portugal...


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   34m
 
 

The Atlantic's Taylor Lorenz: People like TikTok because it's free of toxicity


Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless challenges, memes and lip syncs. The app even helped launch rapper Lil Nas X, and propel his hit "Old Town Road" to a record-holding 17 weeks on top of the Billboard charts. To outsiders, the app has a reputation for "cringey" content and comedic music videos produced by and for teenagers...


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   34m
 
 

National Public Media's Gina Garrubbo: The golden age of audio is here


National Public Radio is no stranger to the world of audio, which is why embracing the rise of podcasts was a natural move for the company. NPR is a nonprofit media organization that creates content to distribute to its network of affiliate stations throughout the country. For a long time, that content was meant for traditional broadcast radio, but in recent years the company has begun testing out podcast-only content to expand its offering, and supplement its broadcast coverage...


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   27m
 
 

USAFacts' Poppy MacDonald: We need to bring facts back into the discussion


In 2018, After a long career in media, former Politico USA president Poppy MacDonald decided to make the jump to a non-partisan, not-for-profit, data reporting publication: USAFacts. USAFacts was founded in 2017 by former Microsoft CEO Steve Ballmer, with the mission to "help inform active citizenship and fact-based debate, and advocate for transparency of and ease-of-access to public data," according to its website...


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 2019-07-23  29m
 
 

Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'


In 2015, CNN launched Great Big Story -- a video-first media company that produces inspirational micro-documentaries. For its first four years, that meant building an audience on platforms. Now, as Coupe looks towards the future, she wants to see GBS continue to grow, not just in views, but also in audience impact...


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 2019-07-16  29m
 
 

GQ's Will Welch: 'This culture really thrives on niche'


When Will Welch took the helm as editor-in-chief of GQ in January, he announced that a new era of GQ had officially begun. And this new GQ is not for everyone. In the latest iteration of the men's fashion and lifestyle magazine, Welch intends to home in on the strengths of the GQ brand through a more focused content and an evolving social media strategy...


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 2019-07-09  36m
 
 

Newsy's Blake Sabatinelli: Consolidation is coming to streaming video


What was once a digital-first news brand has now become its own full fledged news network. Newsy, which got its start as a syndicator of short-form video, now is a news channel that claims to reach nearly 40 million viewers. The decision to move away from its roots, according to Newsy CEO Blake Sabatinelli, was a result of a shifting digital space. Just last year, the E.W...


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 2019-07-02  33m
 
 

Recode’s Peter Kafka: 'Netflix is winning'


There are many video streaming services hoping to be the next big player in the future of TV. Peter Kafka, a reporter at Recode Media and host of the Recode Media podcast by Vox, thinks Netflix has remained ahead of the curve and will retain the top spot for as long as streaming services keep positioning themselves as the answer to Netflix.


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 2019-06-25  32m
 
 

New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model


Subscriptions and advertising businesses may stand in conflict with each other, but The New York Times has been bullish on this strategy. While remaining a shining example of a successful subscription business, last year, it also had its first growth year overall in advertising since 2005. Sebastian Tomich, head of advertising at The Times discusses the advertisers’ aversion to news, how audio has become a meaningful business for the Times and more.


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 2019-06-21  24m
 
 

Twitter’s Sarah Parsonette: We want to contribute to publishers' bottom lines


In the last year, Twitter and Facebook have been scrutinized for the lack of brand-safe environments for advertisers. At Cannes this year, Twitter is spending much of its time addressing those issues. Sarah Parsonette, vp of global client solutions at Twitter, discusses how the platform can contribute to brands’ bottom line, why it is open to regulation and more.


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 2019-06-20  24m