The Digiday Podcast

The Try Guys brand was formed in 2014 by four BuzzFeed producers who wanted to be funny on their company's YouTube channel. Within four years, the group — Ned Fulmer, Keith Habersburger, Zach Kornfeld and Eugene Lee Yang — realized the brand had enough of a fanbase to buy the rights from BuzzFeed and set out on their own. Now the Try Guys' company, 2nd Try, has a staff of nearly two dozen, a YouTube channel with more than 7...

Sienna Mae Gomez is a definitive overnight sensation. In August, she posted a video to her secondary TikTok account that attracted hundreds of thousands of views within hours and led her to become one of the platform’s biggest stars. “I gained a million [views] like every three days. It was crazy. It was just going so fast...

The allure of Substack has lured many journalists away from their traditional newsroom roles to a position of becoming their own editors, artists, marketers, accountants, and most importantly, bosses. Emily Atkin was one of the first to feel the draw, leaving her position as a staff writer at The New Republic in September 2019 to launch her climate change-focused newsletter, Heated, that same month. "I definitely did not have the idea beforehand...

Alisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But their businesses have grown beyond Google’s digital video platform. Since Marie launched her YouTube channel in 2008 and Cruz debuted hers in 2012, they have diversified to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018. “Being entrepreneurs or the businesswomen we are today was never the goal or the mindset...

TikTok has risen rapidly from being a new platform for marketers to kick the tires on to becoming a staple in some advertisers’ social budgets. “Curiosity, for sure, has exploded. We were a test partner, I would say, in 2020, and 2021 is the year that we want to be trusted,” said TikTok’s head of global agency & accounts Khartoon Weiss in the latest episode of the Digiday Podcast. The latest sign of that trust is a three-year deal that TikTok has signed with IPG Mediabrands...

Turner Sports is using the recent return of sporting events to bolster new initiatives in both advertising and audience building. In the heat of March Madness, which has returned this year after taking a 2020 hiatus, Tina Shah, evp and general manager at Turner Sports, said her team has been integrating innovation in both production and content for the event’s ad campaigns after seeing a strong return of interest from advertisers...

A successful first-party data strategy incorporates data into every facet of the business — from advertising to affiliate to licensing. At least that’s how Trusted Media Brands’ CEO Bonnie Kintzer is approaching the company’s first-party data strategy. So far the company's notable revenue growth is proving this to be a good move...

There is a reason why most conversations start by addressing the weather. It's a universal talking point that affects everyone, regardless of backgrounds and demographics, making it an easy icebreaker. Marketers love the topic too and publishers like The Weather Channel end up benefiting greatly because they attract large audiences that span whatever targets an advertiser is hoping to reach...

The digital advertising industry is in the midst of an identity crisis. Between the third-party cookie’s impending demise and Apple’s mobile app tracking crackdown, advertisers and agencies are having to figure the future of identity in digital advertising. Fortunately, that future has been a long time coming...

Harper's Bazaar is a 153-year-old legacy magazine using social media platforms to help it become a modern, digital fashion authority. The brand's digital presence not only helps amplify its print stories, but diversify revenue through e-commerce and advertising — turning fans of the magazine into digital consumers of luxury fashion and beauty...