The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 258 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast
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The New York Times' Sam Dolnick on why FX, not Netflix, was the right place for The Weekly


Sam Dolnick became the New York Times' mobile editor back when the handheld revolution was only just beginning. "And from there, it kind of shifted to trying to think about how our journalism needs to change." Days after president Trump's inauguration, the paper of record launched The Daily, the blockbuster news podcast that inspired challengers at news organizations including the Guardian, the Washington Post, the Economist, Slate, ABC, and even NPR...


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   32m
 
 

Bloomberg Media CEO Justin Smith: Media is 'going through a process of slimming down'


For all the hand-wringing about the digital media business, there are several bright spots, ranging from successes in consumer revenue products and wringing licensing fees from tech platforms.

That being said, publishers must face the reality that the digital media businesses are likely to be smaller than once imagined, according to Bloomberg Media CEO Justin Smith, speaking at last week's Digiday Publishing Summit in Key Biscayne, Florida...


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   36m
 
 

Slate president Charlie Kammerer on podcast ad revenue climbing to half of revenue


Podcasts are trendy now for publishers, but Slate has been doing them for 18 years. Slate now has 25 podcasts that drew 180 million downloads in 2018 and expects to top 200 million downloads this year. Podcasting was 28 percent of Slate's overall business last year, and this year will be half of revenue -- over $10 million.

"The hardest thing to do is to make something that is big," said Slate president Charlie Kammerer at the Digiday Publishing Summit...


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   23m
 
 

Insider's Pete Spande on balancing subscriptions and advertising


Chances are you've heard of Business Insider. But how about Insider, full stop? In this week's episode, Insider, Inc. CRO Pete Spande talks about growing the Insider brand that complements Business Insider, balancing subscription revenue with that coming from advertising, and Insider's reasoning behind their recent merger with eMarketer.


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   34m
 
 

USA Today’s Kris Barton on building publishing products that also make money


Building publishing products is fraught with challenges, as product leaders have to balance various constituencies -- editorial, sales, marketing -- that sometimes have competing goals -- all while keeping users top of mind.

“It serves its purpose,” Barton said on this week’s Digiday Podcast. “It allows both sides of the business to be represented. It allows the newsroom to be represented, and for the newsroom to be funded...


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 2019-09-12  33m
 
 

The Fader’s Andy Cohn: Being multiplatform is ‘the only way to stay alive’


The Fader’s Andy Cohn: Being multiplatform is ‘the only way to stay alive’


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 2019-09-04  33m
 
 

Building community is key to subscriptions


For Dow Jones, Barron's Group -- home to Barrons, MarketWatch, Mansion Global, Financial News and Penta -- is home to its more niche publications focused on financial decision-making. Digiday's Brian Morrissey spoke to Barron's Group publisher Almar LaTour on this week's episode.


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 2019-08-27  19m
 
 

Time Out's Julio Bruno: What readers want is community


In 2014, Time Out opened its first marketplace in Lisbon, Portugal. The idea was a food hall with restaurants, bars, a cooking school and an event venue, a  curated celebration of the best the city has to offer. Since its opening, Time Out has seen massive success with this market. Just last year, nearly 4 million visitors passed through its doors, and it is largely considered to be one of the best attractions in all of Portugal...


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 2019-08-13  34m
 
 

The Atlantic's Taylor Lorenz: People like TikTok because it's free of toxicity


Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless challenges, memes and lip syncs. The app even helped launch rapper Lil Nas X, and propel his hit "Old Town Road" to a record-holding 17 weeks on top of the Billboard charts. To outsiders, the app has a reputation for "cringey" content and comedic music videos produced by and for teenagers...


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 2019-08-06  34m
 
 

National Public Media's Gina Garrubbo: The golden age of audio is here


National Public Radio is no stranger to the world of audio, which is why embracing the rise of podcasts was a natural move for the company. NPR is a nonprofit media organization that creates content to distribute to its network of affiliate stations throughout the country. For a long time, that content was meant for traditional broadcast radio, but in recent years the company has begun testing out podcast-only content to expand its offering, and supplement its broadcast coverage...


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 2019-07-30  27m