The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 36m. Bisher sind 417 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 10 days 13 hours 55 minutes

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Why Hearst is building a commerce marketplace


Publishers’ commerce businesses can take many forms nowadays, from earning small commissions with in-article affiliate links to creating an entire direct-to-consumer (DTC) product line that turns a publisher into a retailer. But given commerce revenue is down this year for some media companies and the economic slowdown has put restraints on shoppers’ wallets, publishers may need to rethink their commerce strategies...


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   50m
 
 

Why Wonder Media Network won't sell its podcast ad inventory programmatically


Advertising is taking a hit from the economic slowdown. For some advertisers with podcast and audio budgets, they want to reach more listeners efficiently rather than invest in expensive custom branded content. For Wonder Media Network, however, programmatic advertising isn't part of its inventory...


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   52m
 
 

The season of change: Digiday's editors recap summer 2022's top trends in media


The summer can be a slow period for many companies, however the economic downturn, supply chain issues, rising inflation rates and world events like the Russian invasion of Ukraine didn’t take time off when the rest of us did. Now heading into the fall, a lot of media execs are trying to strategize for a business environment that doesn’t reflect how it used to look even six months ago...


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   33m
 
 

How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet


CBS News is adding more traditional TV talent to its streaming outlet. After rebranding its streamer as CBS News Streaming Network in January and adding a show hosted by “CBS Evening News” anchor Norah O’Donnell, the Paramount-owned news organization is now updating its streaming service’s primetime lineup by having former “Face the Nation” host John Dickerson anchor CBS News Streaming Network’s 7 p.m. slot...


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   51m
 
 

Dentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishers


There has been plenty of talk among advertisers and agencies about the need for brands to move ad dollars to minority-owned publishers to ensure they are reaching as many potential customers as possible. As svp and head of economic empowerment at Dentsu Media, Mark Prince is charged with turning that talk into action...


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 2022-08-30  41m
 
 

How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery


BuzzFeed Inc. chief revenue officer Edgar Hernandez and his team have been preparing for a potential recession since May. “We did some recession planning and presented that to senior leadership back in June. And so we’ve been playing the game as if we are in a recession,” he said in the latest episode of the Digiday Podcast...


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 2022-08-23  52m
 
 

How The Washington Post's Joy Robins is using lessons from 2020 to handle the current economic slowdown


The Washington Post is starting to feel the squeeze on its advertising business but CRO Joy Robins is relying on lessons learned from the 2020 revenue slump to mitigate its impact on the business this time around. Similar to the previous guests of The Evolving CRO series on the Digiday Podcast this month, Robins said her role as revenue chief at the Post has changed tremendously, even in just the past year...


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 2022-08-16  48m
 
 

Vox Media's Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales


In March, Vox Media expanded the purview of Ryan Pauley's role as chief revenue officer beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. Rather than diluting the role of ad sales, the broadening was designed to give the media company's advertising business a boost by connecting it more directly with Vox Media's other revenue streams. "There was a historical expectation that diversifying revenue meant the business lines were in competition with one another...


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 2022-08-09  47m
 
 

'It takes ingenuity to survive': How The Daily Beast's Mia Libby is bracing for an economic slowdown


The job description for a chief revenue officer at a media company doesn’t resemble what it used to a decade ago. “There was a time where the lion's share of my job was just going out on sales calls,” said Mia Libby, revenue chief of The Daily Beast, who’s held that position for nearly five years. That was back when she considered the CRO title as more of the head of ad sales given the fact that advertising was the primary source of revenue for the company...


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 2022-08-02  45m
 
 

How Slate's Charlie Krammerer is prioritizing frequency to boost podcast revenue


Slate has been in the podcast business for nearly two decades, but refreshed its strategy this year to increase the frequency of its most popular shows. “Slowburn,” “Decoder Ring” and “One Year” are all narrative podcast series at Slate that will move from one season per year to two or three, to increase listenership as well as give advertisers the opportunity to advertise in those products at different points of the year...


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 2022-07-26  44m