The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 35m. Bisher sind 377 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 9 days 8 hours 51 minutes

subscribe
share





How Leaf Group transitioned to being a commerce-dominant media company


Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerce-driven media company that sold for $323 million to Graham Holdings last June. Much of that transition was done at the hands of CEO Sean Moriarty, who wanted to build a portfolio of expert-led content that readers turn to when making purchases...


share







   52m
 
 

In depth: How Digiday reporters are mapping the metaverse


To many, the metaverse might feel like an obscure, perhaps mysterious, part of the internet that’s exclusive to gamers, NFT collectors and over zealous tech CEOs.  However, as the metaverse develops, the truth is that it has the potential to reshape the entirety of the online world in ways a lot of people don’t expect...


share







   23m
 
 

Minute Media’s Rich Routman explains how B2B tech is becoming a bigger part of the media company’s overall business


In its tenth year of being in business and after a string of publisher purchases — which have included The Players’ Tribune and FanSided — Minute Media made its first tech-centric acquisition in 2021 with the pickup of publishing tech platform Wazimo in November...


share







   45m
 
 

Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022


This year was not a quiet one for the industries that Digiday covers and the reporters who have had their ears close to the ground joined the Digiday Podcast to talk about the challenges and trends that they’ve been covering on their beats as well as what we’ll continue to closely watch in 2022, including cookie apocalypse preparedness, mitigating platforms’ influence on media buying, and how the return to office is an ever looming presence.


share







   1h9m
 
 

BET’s Scott Mills shares plans for BET+ in 2022 and why the network has formed its own studio


BET actually entered the streaming wars before Disney and Apple. Two months before the debuts of Disney+ and Apple TV+, the ViacomCBS-owned TV network rolled out its own subscription-based streamer BET+. Now, as the current streaming era enters its third year, BET is preparing some updates to its streaming strategy in 2022, including testing an ad-supported tier and selling a subscription bundle with sibling streamer Paramount+...


share







 2021-12-21  44m
 
 

Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchain


Turner Sports has been one of the faster moving media companies in the blockchain space, having made its first concerted effort in launching an NFT project in 2018.  For a sports media company, this made sense in a lot of ways. Sports fans have a fair amount of characteristics that would lend to them also being interested in cryptocurrencies, NFT collection and playing in the metaverse...


share







 2021-12-14  44m
 
 

‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022


It’s been a busy and well-publicized year for Axios, which has made a ton of headlines given the newsletter publisher — known for its trademarked “Smart Brevity” style — is only five years old.  In December 2020, the company acquired the Charlotte Agenda to get its local news arm into gear. In February, Axios launched its new software-as-a-service business, Axios HQ, which made over $1.5 million in under a year...


share







 2021-12-07  55m
 
 

'Becoming a direct-to-consumer company': How Condé Nast's Pamela Drucker Mann is focusing on innovation in 2022 after the best revenue year in a decade


For Condé Nast, 2021 was the best year the company has had in the past decade, according to global chief revenue officer Pamela Drucker Mann. And after a tumultuous 2020, that outcome was neither a guaranteed nor expected.  As of mid November, the media company’s total global commercial revenue -- including print -- was up 20%, Drucker Mann said on the latest episode of the Digiday podcast...


share







 2021-11-30  50m
 
 

How 2021 taught Gallery Media to quickly adapt its TikTok playbook


TikTok has transformed the way that consumers and brands interact with each other online over the course of just a couple of years. But the past year in particular has given those brands, and the media companies they partner with, more confidence in their approach to creating content for the platform...


share







 2021-11-23  44m
 
 

How Vice Media Group’s Daisy Auger-Dominguez has put DE&I plans into practice


Shortly after Daisy Auger-Dominguez joined Vice Media Group as its chief people officer in May 2020, the murder of George Floyd spurred companies across the media industry to pledge improvements to their organizations’ levels of diversity, equity and inclusion. VMG then took the further step of uploading its DE&I initiatives into a dashboard for all employees to see the company’s plans and track its progress...


share







 2021-11-16  39m