The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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How Stuff Works’ Jason Hoch: There is no podcasting bubble
Get ready for a podcast about podcasting. This episode of the Digiday Podcast features Jason Hoch, the chief content officer of How Stuff Works, a digital publisher that attracts nearly 30 million downloads every month. How Stuff Works grew into one of the largest podcast publishers in the U.S. primarily through word of mouth, but now it has to compete with A-list publishers like Time Inc., Gannett and The New York Times, which are all flexing their content distribution muscles to quickly scale up. Hoch talks about how HSW plans to build on its position of strength, where he sees the industry going, and the pitfalls it has to avoid.