The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Weather Channel's Neil Katz: Platforms 'have the power' -- for now
The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship with publishers. That might change in a few years, just as the power struggle has seesawed between cable companies and TV networks over the years.