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Bleacher Report’s Rory Brown: Publishers who don’t have distributed content strategies will regret it
Bleacher Report is fully embracing the content-everywhere approach to platforms, going all-in on Facebook Instant Articles, native video on Facebook and Instagram, Snapchat and more. In fact, the sports publisher is identifying “managing editors” for each platform to craft content that fits best there, according to Rory Brown, Bleacher Report’s president. Those publisher dragging their feet on a distributed strategy will end up being behind the game when brands are demanding ways to integrate with content distributed on platforms — something that’s coming, he said.