The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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The Information’s Jessica Lessin: ‘The business model for news is broken’
Former Wall Street Journal reporter Jessica Lessin started The Information, a Silicon Valley news site, on the premise that the business model for news is broken. Most publishers are dependent on ad revenue and therefore do whatever is needed to achieve big audience numbers rather than focus on providing real value. The Information instead relies on $399 annual subscriptions that allow its eight-person edit team to produce two deeply reported pieces a day.