The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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How About.com plans to modernize: Go vertical
About CEO Neil Vogel says modernizing the expert content site means focusing in on verticals. In 2015, it’s impossible to be all things to all people. So About plans to compete in key verticals like health, travel and lifestyle with specific properties. “You can make the case we’re on the wrong side of history. We were built for a different time.”