The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Publicis Groupe's Rishad Tobaccowala on the transformation of media and marketing
Marketers are suffering from an identity crisis, struggling to cope with the rapid changes in digital media and wonder if they (and their partners) are still relevant. Publicis Groupe chief strategist Rishad Tobaccowala sees this malaise behind the recent spate of giant media reviews, which are wrestling with issues beyond simply how to get more value from their media spending.